Costing
With all strategies, costing is an important element that provides an understanding of financial feasibility of operationalising the plan. For this strategy, an activity-based costing approach was utilized to assign costs for three years (2019-2021) by each of the four main communications strategic objectives (Figures 8 and 9). Communications Strategic Objective 4, which highlights the 11 target audiences covered in the strategy, covers costing for cross-cutting activities only. These activities apply to all target audiences across HIV programmes and were costed to highlight what would be required to execute them.
Key Costing Assumptions
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All costing utilized US$ as the official base currency.
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Activities will be performed year-on-year unless specifically stated to be carried out over an estimated period.
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All creative work will be covered by a central cost separate from activities.
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Activities shown for Communications Strategic Objective 4 are for cross-cutting objectives only.
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A zero cost assigned to an activity states that the activity will be performed by personnel or items acquired within existing structures as part of business as usual routines or activities and thus will not incur a cost to it.
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